Tag Archives: Andrew Clifford


Men in Childcare, Lancashire Network

I was out with my husband, having coffee, and when we got to the till, there was a little sign. It said “which do you prefer? Girl or boy?” and an arrow from each pointing to two tip jars. For some reason, this really niggled me. Tips according to your gender? Really?

When we sat down with our drinks, I mentioned this to my husband, who said it was a marketing approach. Apparently people will give more often if posed a forced question, presumably because you have to engage with the idea of giving a tip if you think about the question.

However, this simply doesn’t work for me. I will tip according to the level of service I receive, from male or female. If the waiting staff tip a large glass of white wine all over me and into my handbag (and I wasn’t even drinking that night!) but then doesn’t offer even a free coffee as compensation, then there will be no tip.

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Men In Childcare Podcast

Men in Childcare: Interview with Andrew Clifford

andrew 2

Andrew is the Managing Director of First Class Childcare, based in the North West of England.

He discusses here the family ethos of his company, how his mum has influenced and mentored him during his working life and the importance of supporting individuals within his teams.

Andrew also has a great idea for Father’s Day treats!

You can find out more about First Class Childcare here and their Twitter account is @FCCC_Harrogate

This is the seventh podcast in my series of podcasts on Men in Early Years Childcare. You can subscribe to get the podcasts automatically on iTunes by clicking here:


If you enjoy the podcast, please leave a review on iTunes too – it helps to promote the podcast and get it to reach a wider audience.

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